We start by digging into who you are, who you're trying to reach, and what you actually need your website to do for your business. This includes a kickoff questionnaire or call, a look at your existing brand assets, sitemap planning, and getting aligned on scope and timeline before anything gets built.
This is where the vision starts taking shape. We start with a mood board to find the right feel, then move into wireframes that map out layout and structure, the root system everything else grows from. You'll review and approve before we move into full visual design.
Now it gets built, on the platform that's right for the project, whether that's a logo in Illustrator or a full site in Shopify or Webflow. Every site is responsive and optimized from the start. We'll move through revisions together until it's right.
A garden doesn't thrive without care, and neither does a new site. We'll move through two rounds of revisions together, testing links, devices, and load speed, until everything's solid and ready to launch.
Your site goes live, and you'll get a full walkthrough so you feel confident managing and updating it yourself. From here, the right visitors start finding their way in, and you'll watch your site start doing the job it was built for.
Website projects with Opalstone Studio typically start at $5,000, with most clients investing between $6,000 and $12,000+ depending on scope. Every project is customized around what you actually need, not a one-size template, so the exact number depends on pages, features, and whether branding is part of the build.
Yes. Opalstone Studio offers three website packages, ranging from a focused, foundational build to a fully custom site with advanced features. Each tier is scoped around what a business actually needs at that stage, not a fixed page count, so the right fit depends on your goals more than your budget alone.
Yes. I offer one-time or ongoing support even if I didn't build your existing website. Send me a message or email me at hi@opalstone.design and tell me more about what you need so I can try to help.
Website redesigns are priced separately from new builds. Redesigns involve their own scope, since the work includes auditing what exists, deciding what to keep versus rebuild, and migrating content, which is a different process than starting from a blank page.
A new website is built from scratch with no existing site to work around, while a redesign rebuilds an existing website's design, structure, or platform while often preserving content, SEO equity, and brand assets that already work. If your current site has traffic, rankings, or content worth keeping, a redesign protects that. If you're starting fresh, a new build gives more room to build around strategy from day one.
Most website projects take 4-8 weeks from kickoff to launch, depending on the package and how quickly content comes in. Projects move fastest when copy, photos, and brand assets are ready before the build starts, which is why Opalstone Studio requires content in before development begins.
Opalstone Studio builds primarily on Webflow, with experience on Shopify, Wix, Square, Wordpress, Framer, and Squarespace depending on the project. Webflow is the default recommendation for most clients because it gives full design control without locking you into a rigid template. Shopify is the default recommendation for e-commerce businesses because
Yes, content (copy, photos, and brand assets) needs to be ready before the build starts. This isn't a formality, it's the single biggest factor in keeping a project on schedule, since design and development can't move forward around content that's still being written. If you don't have copy, it will be part of the website questionnaire you fill out when the project starts.
Every website package includes strategy, custom design, photo optimization, development, and a guided launch, with the specific number of pages and features scaling by tier.
AI visibility is whether your business shows up when someone asks ChatGPT, Perplexity, or Google's AI tools (like Gemini) for a recommendation, not just when they type a search into Google. More people are asking AI before they ever visit a website. If your business isn't structured to be found and cited by those tools, you're invisible in a conversation that's already happening about businesses like yours. It's also known as AEO/GEO, agentic answers, or agentic shopping. Learn more about AI Visibility on my AI Visibility services page.
Yes, Opalstone Studio offers an ongoing support retainer for clients who want updates, edits, or improvements after launch. This is separate from the website package itself and keeps the site as a protected asset rather than something that goes stale after handoff. Monthly maintenance is strongly recommended to ensure your website is always up-to-date and running smoothly.
Me! Karen, the founder of Opalstone Studio, personally designs and builds every website from kickoff to launch. There's no hand-off to a junior designer or outsourced developer, the same person who understands your brand on day one is still building it at launch. I don't use AI to build website pages, or create images, art, or logos.
