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Brand Identity Design

The right brand identity can give you confidence every time you share your business card. It attracts clients who get you. It makes every marketing dollar work harder. And it finally lets your business show up at the level it deserves.

Why cohesive branding matters

Stay Top of  Mind

Branding that reflects your brands values & mission can differentiate you in a crowded market. Attract the right customers who will connect with it, and become loyal buyers.

Build Community

A big reason people buy a brand is to feel like they belong to a group.

increase ROI

Every flyer, ad, and post you run sends people somewhere. If that somewhere doesn't match the quality of the work you do, you're spending money to undersell yourself. Make sure your website & marketing keep you top of mind.

Build Brand Equity

Brand equity builds over time. Every touchpoint (site, social, packaging, ads, service) reinforces the same story instead of starting from zero each time.

Branding Packages

Save up to $500 when you bundle a website package, or additional marketing collateral.

Brand Identity

Some text here.

Brand Style Guide includes: brand overview, mission & vision statement, audience, values, voice, logo and color use, typography, visual assets, brand-in-use examples, and contact information.

best for

Best for a brand ....

timeline

6-8 weeks

investment

Packages start at $3,000

Package

  • Competitive & Market Research
  • Mood Board + Concept Exploration
  • Logo Suite (primary, secondary, submark, favicon)
  • Color Palette
  • Typography System
  • 1 Business Card Design
  • Mock-up examples=u
  • 3 Social Media Canva Templates
  • Canva Brand Kit Setup
  • Brand Guide PDF
  • 3 Revisions

Complete your brand experience

A cohesive brand shows up everywhere your business does. I offer tons of design and digital services. If you don't see something listed, feel free to reach out.

Looking for ongoing marketing design? Check out my marketing campaign page for monthly retainer packages.

Digital

  • Custom website design
  • Digital catalog design
  • Canva templates you can edit
  • Course & webinar graphics
  • Advertisement design
  • E-mail templates & newsletters
  • Professional photo retouching
  • Presentation & pitch decks
  • Social media graphics
  • YouTube Thumbnails

Print

  • Apparel
  • Brochures & catalogs
  • Stationary & letterheads
  • Business cards
  • Canopy & booth design
  • Direct mailers &postcards
  • Flyers, posters, and signage
  • Product labels & packaging
  • Print advertisements
  • Branded promotional products
  • Custom stickers
  • Gift & loyalty cards

& More

  • Business email set-up (Google, Outlook)
  • Google My Business set-up
  • Business name brainstorming (includes trademark checking and domain name creation)
  • Expedited projects

FAQ

How much does a brand package cost?

The final cost depends on the scope of the project.

Can I get a discount if I need other stuff designed?

Yes, you can save money when you bundle your branding package with a website, and/or marketing materials like ads, packaging, shirts, menus, and more.

Do you offer payment plans?

Yes. Opalstone Studio offers payment plans for brand design packages. A 40% deposit is required to book your spot. Depending on the project, you can also save money if you pay in full.

Can you design "just a logo"?

I would be doing you a disservice by making "just a logo" because it's only one piece of a big picture. Without a strong foundation, it won't create the lasting impact for your business to thrive. How you tell your story & show people what your brand stands for is done through your brand's logo, voice, values, colors, fonts, and even photography style.

How long does a branding project take?

Most branding projects take 4-8 weeks from kickoff to launch, depending on the package and how quickly content comes in.

Do you offer ongoing support after my brand files are delivered?

I'm happy to help with any questions you may have. Any additional changes after final files have been delivered will be invoiced at an hourly rate.

Who designs my logo?

Me! Karen, the founder of Opalstone Studio, personally designs every logo from start to finish. There's no hand-off to a junior designer. I do not use AI to make client logos, websites, photos, or art.

The Website Design Process

our process

1. Discovery + Strategy

We start by digging into who you are, who you're trying to reach, and what you actually need your website to do for your business. This includes a kickoff questionnaire or call, a look at your existing brand assets, sitemap planning, and getting aligned on scope and timeline before anything gets built.

2. Planting Seeds

This is where the vision starts taking shape. We start with a mood board to find the right feel, then move into wireframes that map out layout and structure, the root system everything else grows from. You'll review and approve before we move into full visual design.

3. Watch It Bloom

Now it gets built, on the platform that's right for the project, whether that's a logo in Illustrator or a full site in Shopify or Webflow. Every site is responsive and optimized from the start. We'll move through revisions together until it's right.

4. Tend the Garden

A garden doesn't thrive without care, and neither does a new site. We'll move through two rounds of revisions together, testing links, devices, and load speed, until everything's solid and ready to launch.

05. Watch the Butterflies Come

Your site goes live, and you'll get a full walkthrough so you feel confident managing and updating it yourself. From here, the right visitors start finding their way in, and you'll watch your site start doing the job it was built for.

Lets build a lasting brand

I'd love to hear your idea.