AI visibility is whether your business shows up when someone asks ChatGPT, Perplexity, or Google's AI tools for a recommendation, not just when they type a search into Google. More people are asking AI before they ever visit a website. If your business isn't structured to be found and cited by those tools, you're invisible in a conversation that's already happening about businesses like yours.
Most businesses don't know until someone checks. The AI Visibility Audit answers that directly: where you currently show up, where you don't, and how your competitors compare. It's the starting point, not a guess.
That's okay! This isn't about you using AI. It's about your customers using it. More people are turning to tools like ChatGPT and Google's AI features to find and vet local businesses before they ever pick up the phone or visit a website. Whether you personally use those tools doesn't change whether your customers do. Getting your business set up for AI visibility just means making sure you show up in those moments, the same way you'd want to show up in a Google search even if you never Google anything yourself.
No. None of this requires you to have an account anywhere or learn any new tools. The work happens entirely on your website and your existing business listings. We handle the technical side, you don't touch any AI platform directly. The result is that when your customers use those tools to look for businesses like yours, your name has a real chance of coming up.
A full look at how your site currently appears across AI answer engines and traditional search, a comparison against three to five competitors, and a prioritized roadmap showing exactly what to fix first and why. You leave with clarity, not a vague list of "SEO improvements."
The audit is priced between $1,200 and $2,500 depending on site complexity, and typically takes one to two weeks to deliver, ending with a strategy call to walk through what we found together.
The roadmap points to specific fixes. If you want them implemented rather than just listed, that's the Visibility Foundation Build: schema markup, technical structure, AI-crawler accessibility, and Google Business Profile optimization, the groundwork that makes a site legible to both Google and AI engines. Pricing depends on scope and whether it's bundled into a new website build.
Both, honestly. The Foundation Build gets your site structurally sound. But AI search results shift as these tools evolve, so what's true today can change in six months. For businesses who want sustained visibility instead of a slow fade, there's an ongoing visibility retainer: monthly checks, quarterly refreshes, light competitive monitoring. No bloated reporting, just making sure you stay found.
Most SEO agencies are still selling keyword rankings and backlink reports, that's a 2015 conversation. We check whether AI tools actually recommend you, and because Opalstone builds the website too, the fixes go straight into the code instead of landing on a list someone else has to interpret and implement.
Either. The audit works on any site, new or existing. If you're already building a website with Opalstone, this gets folded into that process; if your site is already live elsewhere, we start with the audit and go from there.
AEO stands for Answer Engine Optimization. It means setting up your website so AI tools like ChatGPT can read it, understand it, and use it to answer questions about your business. Think of it like this: SEO helps people find your website on Google. AEO helps AI tools find the right answer about you, even when no one ever clicks to your site at all.
No one honest can guarantee that, and you should be skeptical of anyone who does. What we can promise is a site that's structurally built to be found and cited, and ongoing attention as the landscape shifts, rather than a one-time fix that quietly decays.
GEO stands for Generative Engine Optimization. It's very close to AEO, just a slightly bigger umbrella. GEO covers how your business shows up across all AI tools that generate answers, not just chat tools, but also AI summaries inside Google itself. In plain terms: AEO and GEO both mean the same goal. Get found and recommended by AI, not just listed by it.
An agentic agent is an AI tool that doesn't just answer a question, it takes action on someone's behalf. An agentic shopper is a person using one of these tools to actually research, compare, and sometimes even buy something, with the AI doing steps a human used to do manually. Example: instead of someone Googling "best coffee shop near me" and reading five reviews themselves, they might ask an AI assistant to "find me a coffee shop with good wifi and order me a latte," and the AI does the searching, comparing, and ordering in one move. If your business isn't set up to be understood by AI, you can get skipped entirely in that process, not just ranked lower.
