We start by digging into who you are, who you're trying to reach, and what you actually need your website to do for your business. This includes a kickoff questionnaire or call, a look at your existing brand assets, sitemap planning, and getting aligned on scope and timeline before anything gets built.
This is where the vision starts taking shape. We start with a mood board to find the right feel, then move into wireframes that map out layout and structure, the root system everything else grows from. You'll review and approve before we move into full visual design.
Now it gets built, on the platform that's right for the project, whether that's a logo in Illustrator or a full site in Shopify or Webflow. Every site is responsive and optimized from the start. We'll move through revisions together until it's right.
A garden doesn't thrive without care, and neither does a new site. We'll move through two rounds of revisions together, testing links, devices, and load speed, until everything's solid and ready to launch.
Your site goes live, and you'll get a full walkthrough so you feel confident managing and updating it yourself. From here, the right visitors start finding their way in, and you'll watch your site start doing the job it was built for.
AI visibility is whether your business shows up when someone asks ChatGPT, Perplexity, or Google's AI tools for a recommendation, not just when they type a search into Google. More people are asking AI before they ever visit a website. If your business isn't structured to be found and cited by those tools, you're invisible in a conversation that's already happening about businesses like yours.
Most businesses don't know until someone checks. The AI Visibility Audit answers that directly: where you currently show up, where you don't, and how your competitors compare. It's the starting point, not a guess.
A full look at how your site currently appears across AI answer engines and traditional search, a comparison against three to five competitors, and a prioritized roadmap showing exactly what to fix first and why. You leave with clarity, not a vague list of "SEO improvements."
The audit is priced between $1,200 and $2,500 depending on site complexity, and typically takes one to two weeks to deliver, ending with a strategy call to walk through what we found together.
The roadmap points to specific fixes. If you want them implemented rather than just listed, that's the Visibility Foundation Build: schema markup, technical structure, AI-crawler accessibility, and Google Business Profile optimization, the groundwork that makes a site legible to both Google and AI engines. Pricing depends on scope and whether it's bundled into a new website build.
Both, honestly. The Foundation Build gets your site structurally sound. But AI search results shift as these tools evolve, so what's true today can change in six months. For businesses who want sustained visibility instead of a slow fade, there's an ongoing visibility retainer: monthly checks, quarterly refreshes, light competitive monitoring. No bloated reporting, just making sure you stay found.
Most SEO agencies are still selling keyword rankings and backlink reports, that's a 2015 conversation. We check whether AI tools actually recommend you, and because Opalstone builds the website too, the fixes go straight into the code instead of landing on a list someone else has to interpret and implement.
No one honest can guarantee that, and you should be skeptical of anyone who does. What we can promise is a site that's structurally built to be found and cited, and ongoing attention as the landscape shifts, rather than a one-time fix that quietly decays.
Either. The audit works on any site, new or existing. If you're already building a website with Opalstone, this gets folded into that process; if your site is already live elsewhere, we start with the audit and go from there.
AEO stands for Answer Engine Optimization. It means setting up your website so AI tools like ChatGPT can read it, understand it, and use it to answer questions about your business. Think of it like this: SEO helps people find your website on Google. AEO helps AI tools find the right answer about you, even when no one ever clicks to your site at all.
GEO stands for Generative Engine Optimization. It's very close to AEO, just a slightly bigger umbrella. GEO covers how your business shows up across all AI tools that generate answers, not just chat tools, but also AI summaries inside Google itself. In plain terms: AEO and GEO both mean the same goal. Get found and recommended by AI, not just listed by it.
An agentic agent is an AI tool that doesn't just answer a question, it takes action on someone's behalf. An agentic shopper is a person using one of these tools to actually research, compare, and sometimes even buy something, with the AI doing steps a human used to do manually. Example: instead of someone Googling "best coffee shop near me" and reading five reviews themselves, they might ask an AI assistant to "find me a coffee shop with good wifi and order me a latte," and the AI does the searching, comparing, and ordering in one move. If your business isn't set up to be understood by AI, you can get skipped entirely in that process, not just ranked lower.
