NYAM is a juice company with the mission to provide their customers with freshly pressed & organic juice. The owner, Yessenia, started from her home kitchen and grew as family & friends continued to ask if they could purchase large amounts.
Client was looking for a rebrand that better reflected their personality, shop interior, and company vision. They would also need marketing collateral such as labels, brochures, business cards, and more.
I redesigned their logo with sleek, minimalistic styling and clean lines, ensuring it was bold and easily recognizable on bottle shelves. I developed a comprehensive brand identity using a curated color palette of dark pink (reflecting Yessenia's vibrant personality and love in her products), dark green (symbolizing health and the tropical plants filling her storefront), and gold accents, with bright orange, sky blue, and dark red as complementary colors inspired by her signature juices.
I created cohesive brand materials including a loyalty stamp card with tropical leaves and gold accents, a z-fold menu brochure presenting offerings in an organized format, social media graphics for each juice flavor highlighting health benefits, a versatile packaging stamp for bags and cup sleeves, and professional business cards for networking and wholesale outreach.
NYAM Juice Bar had a polished, cohesive brand identity that positioned them as a high-quality product in the organic juice market. The refreshed branding elevated their presence both in-store and online, supported their wholesale expansion efforts (including a big local spa!), and created a unified customer experience across all touchpoints that reflected their commitment to quality and health.
