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Brand Identity Design

If your brand feels like it's working against you instead of for you, you're not alone. Maybe it's outdated, inconsistent across platforms, or just doesn't reflect how far your business has come.

Here's the truth: The right brand identity does more than look pretty. It gives you confidence every time you share your business card. It attracts clients who get you. It makes every marketing dollar work harder. And it finally lets your business show up at the level it deserves.

Ready to build a brand that connects with your ideal customers and makes you proud?

What a Strong Brand Identity Does for Your Business

Keeps You
Top of Mind

Consistent, memorable branding helps customers recognize you instantly—whether they see you on Instagram, at a networking event, or driving past your storefront.

Attracts Your
Dream Clients

A clear brand identity communicates your unique values and personality, naturally drawing in the customers who are the perfect fit for what you offer.

Makes Marketing Actually Work

When your branding is cohesive across all platforms, your campaigns are more effective, engagement goes up, and you see better ROI on every marketing dollar spent.

Supports
Your Growth

A strong brand foundation makes it easier to hire a team, expand into new markets, launch new products, or scale your business without losing what makes you special.

Brand Identity Packages

I've designed packages to fit different business needs and growth stages. Payment plans are available, and we'll nail down your exact pricing after a discovery call where we'll talk through your vision, timeline, and any custom elements you need. Want to bundle in other design services? You'll get a sweet discount!

Have questions? Check out the FAQ or reach out—I'd love to hear about your business! Send me a message through the anytime.

Branding to Start

If you're just starting out, I offer a small branding package. It includes a mini brand strategy, along with 1 logo, 1 submark, 5 color palette, and 3 fonts (logo, header, body). A mini brand guide will outline brand asset use to make future content. This package includes 1 logo concept with 2 revisions. You can bundle in additional services like a business card design.
Timeline
2-3 weeks
best for
Service providers, freelancers, musicians, bloggers, influencers, or small business owners who need professional design
investment
Starts at $1,200
includes
  • 1 Strategy Call
  • Mini Strategy Questionnaire
  • Mood board
  • 1 Primary Logo
  • 1 Secondary Logo
  • 1 Submark
  • 1 Favicon (icon for your website tab)
  • Curated Color Palette
  • Curated Font Family
  • Social Media Profile Picture
  • 2 Revisions
  • 1 Page Brand Style Guide (PDF)

Branding to Grow

Ideal for businesses ready to polish their brand. This is a cost-effective package that will provide a return on investment. A professional logo and assets will making a lasting impression on your target audience.

Brand Style Guide includes: brand overview, mission & vision statement, audience, values, voice, logo and color use, typography, visual assets, brand-in-use examples, and contact information.
Timeline
4-6 weeks
best for
Service providers, retailers, restaurants, and small business owners who need cohesive branding across platforms
investment
Starts at $2,200
includes
  • 2 Strategy & Discovery Calls
  • Competitive Research
  • Mood Board + Concept Exploration
  • 1 Primary Logo
  • 1 Secondary Logo
  • 1 Submark
  • 1 Fav Icon
  • Curated Color Palette
  • Curated Font Family
  • Social Media Profile Picture
  • 1 Double-sided Business Card
  • 3 Social Media Canva Templates
  • Canva Brand Kit Setup
  • 3 Revisions
  • Brand Guide PDF (~5-10 pages)

Branding to Scale

Are you ready for the next big step? You'll receive a logo and assets that are high-quality, and will grow with you in the years to come. This in-depth package includes all you need for full marketing campaigns, collaborations, or expantions.

A detailed brand style guide will ensure lasting impact and brand cohesion. Brand Style Guide includes: brand overview, mission & vision statement, audience, values, voice, logo and color use, prohibited use, font use, photography style, visual assets, brand applications, brand-in-use examples, and contact information.  
Timeline
4-6 weeks
best for
Service based businesses, retail business, and restaurants looking to scale
investment
Starts at $3,500
Package
  • 3 Strategy Sessions
  • In-Depth Competitive & Market Research
  • Brand Positioning & Messaging Framework
  • Mood Board + 2 Concept Directions
  • 1 Primary Logo
  • 2 Secondary Logos
  • 2 Submarks
  • 1 Fav Icon
  • Comprehensive Color System
  • Curated Typography System
  • 1 Brand Pattern or Custom Icon Set (6-8 icons)
  • 3 Mock-Ups
  • 4 Launch Graphics
  • Canva Brand Kit Setup
  • Branded Collateral Suite (e.g., business cards, letterhead, presentation template)
  • 4 Rounds of Revisions
  • Comprehensive Brand Guidelines (~25-35 pages)

Add-Ons to Complete Your Brand Experience

A cohesive brand shows up everywhere your business does. I offer tons of design and digital services to pair with your new identity. If you don't see something listed, just ask! I love bringing creative ideas to life.

Looking for ongoing marketing design? Check out my marketing campaign page for monthly retainer packages.

Digital

  • Custom website design
  • Digital catalog design
  • Canva templates you can edit
  • Course & webinar graphics
  • Advertisement design (social & display)
  • E-mail templates & newsletters
  • Professional photo retouching
  • Presentation decks
  • Social media graphics
  • YouTube Thumbnails

Print

  • Apparel
  • Brochures & catalogs
  • Stationary & letterheads
  • Business cards
  • Canopy & booth design
  • Direct mailers &postcards
  • Flyers, posters, and signage
  • Product labels & packaging
  • Print advertisements
  • Branded promotional products
  • Custom stickers
  • Gift & loyalty cards

& More

  • Business email set-up (Google, Outlook)
  • Google My Business set-up
  • Business name brainstorming (includes trademark checking and domain name creation)
  • Expedited projects

The Process

1. Discovery

We'll dig into your brand story, values, and ideal customers. I'll also research your market and competitors to make sure your brand stands out for all the right reasons.

2. Design

You'll see a curated moodboard that captures the exact vibe and aesthetic we're going for. This is where we align on the look and feel before diving into design.A moodboard with curated images will set the right vibe for your brands aesthetic.

3. Develop

I'll create logo concepts, build a font family, and develop a color palette that works beautifully together and fits your brand personality.

4. Refine

This is our collaborative phase! We'll work together to polish your logo, fine-tune colors, and make sure every detail feels just right.

5. Collateral

Want to launch with everything ready to go? Bundle in business cards, social graphics, or promotional materials so you can start showing off your new brand immediately.

6. Launch

You'll get all your brand files in every format you need, plus a brand style guide that makes it easy to use (or share with designers, printers, or your team).

Frequently Asked Questions

What type of businesses do you work with?

I enjoy working with freelancers, small business owners, and entreprenurs in various industries such as wellness, food, retail, coaching, consulting, fitness, and more. I value inclusivity and working with women, the LGBTQ+ community, and socially conscious businesses.

Why are brand guides so many pages?

A detailed brand guide is an investment in protecting a brand’s integrity, especially for businesses that work with multiple vendors or have diverse marketing needs. However, smaller businesses or simpler brands may only need a condensed version tailored to their specific needs.

What if I can't afford your services yet?

I understand investing in a package can feel like a big step, especially if you're just starting out or working with a tight budget. Feel free to reach out anyway, and we can talk about the best way to move forward, such as prioritizing certain items. Sometimes I do business trades, so don't be afraid to ask!

Do you offer payment plans?

Yes, I offer flexible payment plans for projects: 40% deposit to secure your spot, 30% due at [midpoint milestone, e.g., after initial revisions], 30% final payment upon project completion. The deposit must be paid to secure your spot.

Important: Payment dates are based on our agreed timeline. If the project timeline extends due to delayed feedback or materials from your end, payments will still be due on the original scheduled dates. This ensures fair compensation for holding your reserved spot in my schedule.

Available upon request: 3+ payments will include a 15% fee

If you need additional funds upfront you can use traditional banks or credit unions for loans, as well as non-bank companies that provide short-term loans.

Can you design "just a logo"?

I would be doing you a disservice by making "just a logo" because it's only one piece of a big picture. Without a strong foundation, it won't create the lasting impact for your business to thrive. How you tell your story & show people what your brand stands for is done through your brand's logo, voice, values, colors, fonts, and even photography style.

Do you provide rush design services?

Yes. Rush fees vary from 50-100% of the total project cost, depending on urgency & complexity. Rush work is any work completed significantly faster than my standard timeline, and/or outside of my scheduled hours.

Can I cancel a project? Do you offer refunds?

Of course! Simply notify me as soon as possible. Any work completed up to the cancellation date will be billed accordingly. Contracts contain cancellation terms and there may be a termination fee.

I don't offer refunds on payments made, as each project involves custom work and dedicated time in my schedule. However, I'm committed to working with you through revisions to ensure you're happy with the final result. Clear communication throughout the process helps us stay aligned and avoid any surprises.

Do you work with businesses outside of California?

Yes. I work remotely with clients from anywhere, using tools like video calls, email, and project management platforms for smooth collaboration.

How do I know if we'll be a good fit?

I work at my best when there’s open communication, and a positive mindset throughout the process. If you’re looking for a collaborative partner to help bring your vision to life without feeling the need to micromanage every detail, I think we could work well together. We'll have a discovery meeting in person or over video first to figure out if I can take on your project.

Ready to Glow Up?

Let’s create designs that you'll be proud to show off while building brand loyalty with your ideal customers. Send me a message so we can connect and discuss what services are best for you! 
for decoration: a sticker that looks like a pink butterfly