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Brand Identity Design

If your brand feels like it's working against you instead of for you, you're not alone. Maybe it's outdated, inconsistent, or just doesn't reflect the level you're operating at anymore. The right brand identity doesn't just look professional but also gives you confidence, attracts better clients, and finally lets your business show up the way it deserves to. Are you ready to connect with your target market better?

A Strong Brand Identity Helps to

Stay Top
of Mind

Consistent branding helps people remember your business and recognize it across different platforms.

Attract Ideal
Customers

Set your business apart in a competitive market by highlighting your unique values. It'll attract your ideal customers.

Market
Effectively

Brand guides help your campaigns be cohesive & more effective, which increases engagement & return-on-investment.

Scale for
the Future

A strong foundation supports growth - making it easier to build a team, expand into new markets or launch new products.

Packages

If you're ready to level-up your look, check out my base packages below. Invoices are split into a payment plan.  A final estimate is provided after a call to figure out the project size, timeline, and additional items 😊 Bundle additional design services to receive a discount!  If you have any questions, please review the FAQ, or reach out via contact form.

Branding to Start

If you're just starting out, I offer a small branding package. It includes a mini brand strategy, along with 1 logo, 1 submark, 5 color palette, and 3 fonts (logo, header, body). A mini brand guide will outline brand asset use to make future content. This package includes 1 logo concept with 2 revisions. You can bundle in additional services like a business card design.
Timeline
2-3 weeks
best for
Service providers, freelancers, musicians, bloggers, influencers, or small business owners who need professional design
investment
Starts at $1,200
includes
  • 1 Strategy Call
  • Mini Strategy Questionnaire
  • Mood board
  • 1 Primary Logo
  • 1 Submark
  • Curated Color Palette
  • 3 Fonts
  • 2 Revisions
  • 1 Page Brand Style Guide (PDF)

Branding to Grow

Ideal for businesses ready to polish their brand. This is a cost-effective package that will provide a return on investment. A professional logo and assets will making a lasting impression on your target audience.

Brand Style Guide includes: brand overview, mission & vision statement, audience, values, voice, logo and color use, typography, visual assets, brand-in-use examples, and contact information.
Timeline
4-6 weeks
best for
Service providers, retailers, restaurants, and small business owners who need cohesive branding across platforms
investment
Starts at $2,700
includes
  • 2 Strategy & Discovery Calls
  • Competitive Research
  • Mood Board + 1 Concept Exploration
  • 1 Primary Logo
  • 1 Secondary Logo
  • 1 Submark & 1 Fav Icon
  • Curated Color Palette
  • Font System (3 fonts)
  • 3 Revisions
  • 1 Double-sided Business Card
  • Social Media Profile Picture
  • 3x Social Media Templates
  • Brand Guide (~5-10 pages)

Branding to Scale

Are you ready for the next big step? You'll receive a logo and assets that are high-quality, and will grow with you in the years to come. This in-depth package includes all you need for full marketing campaigns, collaborations, or expantions.

A detailed brand style guide will ensure lasting impact and brand cohesion. Brand Style Guide includes: brand overview, mission & vision statement, audience, values, voice, logo and color use, prohibited use, font use, photography style, visual assets, brand applications, brand-in-use examples, and contact information.  
Timeline
4-6 weeks
best for
Service based businesses, retail business, and restaurants looking to scale
investment
Starts at $5,500
Package
  • 3 Strategy Sessions
  • In-Depth Competitive & Market Research
  • Brand Positioning & Messaging Framework
  • Mood Board + 2 Concept Directions
  • 1 Primary Logo
  • 2 Secondary Logos
  • 2 Submarks + 1 Favicon
  • Comprehensive Color System
  • Typography System
  • 1 Brand Pattern or Custom Icon Set (6-8 icons)
  • 3 Mock-Ups
  • 4 Rounds of Revisions
  • Canva Brand Kit Setup
  • 4 Launch Graphics
  • Branded Collateral Suite (e.g., business cards, letterhead, presentation template)
  • Comprehensive Brand Guidelines (~25-35 pages)

Cohesive Design for a Fully Matching Brand

I offer many design and online services to pair alongside your new brand. Don't see something listed? Just be sure to ask about it when you inquire 😊 Please see my marketing campaign page for more information on monthly packages.

Digital

  • Website Design
  • Catalog Design
  • Canva Templates
  • Course Graphics
  • Advertisements
  • E-mail Design
  • Photo Editing
  • Presentation Design
  • Social Media Graphics
  • Video Thumbnails
  • Video Graphics

Print

  • Apparel
  • Brochures
  • Stationary & Letterheads
  • Business Cards
  • Canopy/Booth Design
  • Direct Mailers & Postcards
  • Flyers, Posters, and Signs
  • Labels & Packaging
  • Advertisements
  • Promo Products
  • Stickers
  • Gift & Loyalty Cards

& More

  • Business Name Ideas
  • Business Email Set-Up
  • Google My Business
  • Expedited Projects

The Process

1. Discovery

We'll identify your brands story, and target audience to make sure we set the right goals.  I'll also complete market & competitor research.

2. Design

A moodboard with curated images will set the right vibe for your brands aesthetic.

3. Develop

I'll design concepts to present to you, gather fonts to create a family, and test colors for a palette.

4. Refine

We'll work together to refine your logo, fonts, and colors.

5. Collateral

You can bundle in other services such as ads, promo products, and email graphics.

6. Launch

You'll receive exported files, and any information that will help you use your files.

Frequently Asked Questions

What type of businesses do you work with?

I enjoy working with freelancers, small business owners, and entreprenurs in various industries such as wellness, food, retail, coaching, consulting, fitness, and more. I value inclusivity and working with women, the LGBTQ+ community, and socially conscious businesses.

Why are brand guides so many pages?

A detailed brand guide is an investment in protecting a brand’s integrity, especially for businesses that work with multiple vendors or have diverse marketing needs. However, smaller businesses or simpler brands may only need a condensed version tailored to their specific needs.

What if I can't afford your services yet?

I understand investing in a package can feel like a big step, especially if you're just starting out or working with a tight budget. Feel free to reach out anyway, and we can talk about the best way to move forward, such as prioritizing certain items. Sometimes I do business trades, so don't be afraid to ask!

Do you offer payment plans?

Yes, I offer flexible payment plans for projects: 40% deposit to secure your spot, 30% due at [midpoint milestone, e.g., after initial revisions], 30% final payment upon project completion. The deposit must be paid to secure your spot.

Important: Payment dates are based on our agreed timeline. If the project timeline extends due to delayed feedback or materials from your end, payments will still be due on the original scheduled dates. This ensures fair compensation for holding your reserved spot in my schedule.

Available upon request: 3+ payments will include a 15% fee

If you need additional funds upfront you can use traditional banks or credit unions for loans, as well as non-bank companies that provide short-term loans.

Can you design "just a logo"?

I would be doing you a disservice by making "just a logo" because it's only one piece of a big picture. Without a strong foundation, it won't create the lasting impact for your business to thrive. How you tell your story & show people what your brand stands for is done through your brand's logo, voice, values, colors, fonts, and even photography style.

Do you provide rush design services?

Yes. Rush fees vary from 50-100% of the total project cost, depending on urgency & complexity. Rush work is any work completed significantly faster than my standard timeline, and/or outside of my scheduled hours.

Can I cancel a project? Do you offer refunds?

Of course! Simply notify me as soon as possible. Any work completed up to the cancellation date will be billed accordingly. Contracts contain cancellation terms and there may be a termination fee.

I don't offer refunds on payments made, as each project involves custom work and dedicated time in my schedule. However, I'm committed to working with you through revisions to ensure you're happy with the final result. Clear communication throughout the process helps us stay aligned and avoid any surprises.

Do you work with businesses outside of California?

Yes. I work remotely with clients from anywhere, using tools like video calls, email, and project management platforms for smooth collaboration.

How do I know if we'll be a good fit?

I work at my best when there’s open communication, and a positive mindset throughout the process. If you’re looking for a collaborative partner to help bring your vision to life without feeling the need to micromanage every detail, I think we could work well together. We'll have a discovery meeting in person or over video first to figure out if I can take on your project.

Ready to Glow Up?

Let’s create designs that you'll be proud to show off while building brand loyalty with your ideal customers. Send me a message so we can connect and discuss what services are best for you! 
for decoration: a sticker that looks like a pink butterfly