Kindthread, is the parent company behind healthcare apparel brands including Landau, WhiteCross, and Scrubs & Beyond.
Client needed comprehensive photo editing and retouching to maintain brand consistency across thousands of product images. With multiple brands and diverse marketing channels including e-commerce platforms, print catalogs, digital ads, and social media, they required a scalable solution that could handle high volume while maintaining exceptional quality and fast turnaround times for seasonal launches and ongoing campaigns.
I provided end-to-end photo editing services using Adobe Photoshop and Lightroom. For e-commerce, I edited thousands of product images ensuring consistent color representation across various scrub styles and shades, replaced backgrounds for clean professional presentations, and enhanced fabric details while maintaining accuracy.
For lifestyle imagery, I retouched photos for marketing campaigns by adjusting lighting, removing wrinkles, and creating polished yet natural results. I also executed complex modifications including swapping body parts, removing objects, and altering compositions to meet specific marketing needs. I established efficient workflows to ensure consistent quality across all deliverables.
The retouched images enhanced Kindthread's professional brand presence across all platforms. My work supported their e-commerce listings, digital advertising, product catalogs distributed to bulk uniform buyers, and social media campaigns, helping showcase the quality and functionality of their healthcare apparel while maintaining visual consistency across their multi-brand portfolio.
The final retouched images were used across online listings, digital ads, product catalogs, and social media. The polished visuals helped the brand present a consistent, professional look across all platforms & campaigns. Product catalogs, and sales sheets are distributed to individuals and businesses who order many uniforms together.
