Kaiser Permanente is a leading U.S. Healthcare company.
Kaiser needed cohesive event branding for their corporate events that would create a professional, unified experience for attendees. Beyond PowerPoint presentations, they required a complete suite of branded materials including step-and-repeat banners, employee name tags, wayfinding signage for rooms and speaking topics, and additional event collateral. All materials needed to adhere to Kaiser Permanente's strict brand guidelines while maintaining visual consistency across every touchpoint of the event experience.
I designed comprehensive event branding starting with PowerPoint presentations for speakers and sessions. I extended the visual system across all event materials including step-and-repeat banners for photo opportunities and branding presence, employee name tags for clear identification, directional signage to help attendees navigate rooms and find speaking topics, and additional supporting materials. Each design element maintained Kaiser Permanente's brand integrity while creating a cohesive, professional atmosphere throughout the events. The unified design system ensured attendees experienced consistent branding from registration to presentations to networking areas.
Kaiser Permanente's corporate events benefited from polished, brand-compliant materials that created seamless attendee experiences. The cohesive design system across all touchpoints—from presentations to signage to printed materials—reinforced their professional brand presence and helped events run smoothly with clear wayfinding and unified visual identity.
