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Brand + Website Design

The future of marketing isn't about having the coolest visuals or the biggest product lineup. It's about connection. It's about whether people feel something when they wear your merch, walk into your space, or tell friends about you. Intentional branding will make people feel like they're part of something. I'd love to help you create a brand that values it's customers, building culture, and taking steps to keep up with what's next.

What Professional Branding Does for Your Business

Keeps You
Top of Mind

Consistent, memorable branding helps customers recognize you instantly, whether they see you on Instagram, at a networking event, or driving past your storefront. Even better when you pair that with a great website.

Attracts Your
Dream Clients

A clear brand identity communicates your unique values and personality, naturally drawing in customers who are the perfect fit. Your website then seals the deal. It gives them a place to learn, trust, and take action.

Makes Marketing
Actually Work

When your branding is cohesive across all platforms, your campaigns are more effective and engagement goes up. Your website works while you sleep. Customers can learn about your services, book appointments, or make purchases anytime, without you lifting a finger.

Opens Doors to
Bigger Opportunities

A strong brand and web presence signals that you're keeping it real. You can attract partnerships, media features, and wholesale opportunities with a foundation to scale without losing what makes you special.

Designed With
You in Mind!

Transparent Pricing

You pay hosting, domain, and third-party services directly to providers—I don't mark them up. You get honest pricing with no hidden fees.

You Own Everything

Full access and control of your website from day one. You're not locked out of your website, it's all yours!

Ongoing Support Available

While you'll have the ability to make basic updates yourself, most clients prefer to hand off website maintenance so they can focus on running their business. I offer flexible maintenance packages to keep your site secure, updated, and performing at its best.

Logo & Brand Design

Custom Brand Package

Need a logo, and matching business cards, fliers, a menu, or other collateral to match? I offer brand design packages based off your needs, and growth stages. We'll nail down your exact pricing after a discovery call where we'll talk through your vision, timeline, and any custom elements you need. Please reach out to me to learn more

timeline

4 weeks

best for

New small businesses in wellness, food & drink, or creative/cultural spaces

investment

Starts at $2,100

packages may include

  • Strategy call
  • Competitive & market research
  • Brand Positioning & Messaging Framework
  • Mood Board + Concept Directions
  • Primary Logo
  • Secondary Logos
  • Submarks & Favicon
  • Comprehensive Color System
  • Curated Typography System
  • Mock-Ups
  • Canva Brand Kit Setup
  • Brand Collateral (cards, templates, etc)
  • Brand Guidelines

Brand + Web Design Packages

Below you'll find a few packages to get started. After our discovery call, we'll settle on final deliverables, pricing, and payment plans. I also offer stand-alone website packages, customized based off your needs and goals. Please e-mail me at hi@opalstone.design or use the contact form to send me a message.

Ready to Launch

You've got something worth sharing with the world so let's make sure it looks like it! This package is for businesses that are just getting started and need a solid web presence and the core design pieces to start showing up with confidence. No fluff, just the essentials so you can get out there and start!

timeline

4 weeks

best for

New small businesses in wellness, food & drink, or creative/cultural spaces who are launching for the first time and need a website and essential collateral to start booking clients or making sales.

investment

Starts at $3,500

includes

  • Kickoff call
  • Brand & website questionnaire
  • Semi-Custom website design (up to 5 main pages)
  • Cookie banner + 2 legal pages
  • On-page SEO setup
  • Copywriting structure/guidance
  • On-page Search Engine Optimization (SEO) setup
  • 3 core collateral pieces
  • 2 rounds of revisions
  • 1-hour website training call
  • 1 week post-launch support
  • Add-ons available to bundle
This is for the business owners who have a vision and are ready to go all in on it. This package gives you a real brand, not just a logo slapped on a website, but a full visual identity and online presence to reflect you. I've worked with businesses of all sizes, and the ones that show up with intention are the ones people remember.

timeline

6-8 Weeks

best for

Established or growing small businesses ready to invest in a cohesive brand presence — the kind that makes your dream clients stop scrolling and feel like they found exactly what they were looking for.
Service businesses with existing branding who need a simple site fast.

investment

Starts at $7,500

includes

  • Kickoff strategy call
  • Brand & Website Questionnaire
  • Competitive research & user journey mapping
  • Brand identity (logo, color palette, typography, basic brand guidelines)
  • Custom website design (up to 6 pages)
  • Cookie banner + 2 legal pages
  • Copywriting structure/guidance
  • On-page Search Engine Optimization (SEO) setup
  • CRM integration
  • 5 collateral pieces of your choice
  • 2 rounds of revisions
  • 1-hour website training call
  • 1 week of post-launch tech support
  • Add-ons available

Full Launch

For the brands that are building something bigger. Maybe you're launching something you've been dreaming about for years. Maybe you're stepping into a rebrand that finally reflects who you've become. Either way, this is where we build your whole visual world, from your identity system to your website to every piece of collateral you need to show up and build your community.

timeline

8-12 Weeks

best for

Larger launches, event brands, rebrands, or businesses scaling into a new chapter who need everything built out (digital, print, and everything in between) by someone who genuinely cares about the culture you're creating. Established service based businesses ready for a high-converting, strategic website with all the bells and whistles.

investment

Starts at $11,000

includes

  • Kickoff strategy call
  • Brand & website questionnaire
  • Competitive research & user journey mapping
  • Full brand identity system (logo suite, color palette, typography, brand guidelines document)
  • Custom website design (up to 8 pages) with animations & effects
  • Cookie banner + 2 legal pages
  • On-page Search Engine Optimization (SEO) setup
  • Copy structure guidance & editing
  • CRM integration
  • 8 collateral pieces of your choice
  • On-page SEO setup
  • 3 rounds of revisions
  • 1-hour website training call
  • 30 days of post-launch tech support
  • Add-ons available to bundle

Premium

Custom Website Features

Every business is different, so I only recommend add-ons that will truly elevate your website and help you reach your goals. Pricing varies based on complexity and is often discounted when bundled with packages. Every business has unique goals so I only suggest add-ons that will make a crucial difference in the quality of your website. Add-ons vary depending on complexity, time, features and package discounts.

Powerful Integrations

  • Live chat & booking systems
  • Language translation
  • Invoicing & financial apps
  • Memberships & subscriptions
  • Google Analytics tracking
  • Product feature apps
  • Social media feeds
  • Restaurant POS systems

Design & Content

  • Live chat & booking systems
  • Language translation
  • Invoicing & financial apps
  • Memberships & subscriptions
  • Google Analytics tracking
  • Product feature apps
  • Social media feeds
  • Restaurant POS systems

Growth & Support

  • Content copywriting & editing
  • Email campaigns & newsletters
  • Brand Identity Design
  • Marketing design materials
  • Professional Photo Editing
  • Custom e-mail signatures
  • Custom e-mail signatures
  • Analytics auditing

The Process

1. Discovery

We'll dive into your brand's vibe, ideal customers, business goals, and must-have features. I'll also do research on your industry and competitors to make sure your site stands out.

2. Design

You'll see a moodboard and wireframes that capture the look and feel of your new site. This is where we make sure we're 100% aligned before building anything.A moodboard and wireframes will help us set the direction of the website.

3. Develop

I'll bring the design to life, building a fast, mobile-friendly website that looks gorgeous on every device and browser.

4. Integration

Time to fill your site with life! I'll add your content, images, products, and connect all the apps and tools you need to run your business smoothly.I'll import content, images, and products to your site, as well as integrate apps.

5. Collateral

Want to launch with a bang? Bundle in ad graphics, promotional materials, or email designs so you can start marketing your new site right away.

6. Launch

Your site goes live! I'll be here for support if you need anything post-launch, and maintenance packages are available to keep everything running perfectly.

Frequently Asked Questions

Can you design "just a logo"?

I would be doing you a disservice by making "just a logo" because it's only one piece of a big picture. Without a strong foundation, it won't create the lasting impact for your business to thrive. How you tell your story & show people what your brand stands for is done through your brand's logo, voice, values, colors, fonts, and even photography style.

What if none of the packages listed fits what I'm looking for?

E-mail me or send me a message using the contact form so we can set-up a discovery call. I work with owners to create customized packages based on needs and goals.

What platform will my website be built on?

Websites can be built using Wix, Shopify, Webflow, Square, Squarespace, or Framer. It depends on the project needs, budget, and if you have a preference.

Do you offer payment plans for websites?

Yes, packages over $2,000 are split 40/30/30. Packages are custom tailored to project needs, so final cost varies. There is a 40% deposit due upon accepting the proposal and signing a contract to secure your spot. Slots are scheduled on a first come-first serve basis. The last payment is due upon website completion.

Important: Payment dates are based on our agreed timeline. If the project timeline extends due to delayed feedback or materials from your end, payments will still be due on the original scheduled dates. This ensures fair compensation for holding your reserved spot in my schedule.

Available upon request: 3+ payments will include a 15% fee.

If you need funds upfront you can use traditional banks or credit unions for loans, as well as non-bank companies that provide short-term loans.

Do you offer website maintenance after launch? Will I be able to update my website myself?

Yes, post-support is offered with each package and any additional support is on a monthly retainer billed monthly. Retainers are also customized to your websites complexity & needs.

You can learn how to maintnance or update your website on your own with video tutorials. I can also help you learn how to navigate your website.

Can you help with domain registration and hosting?

Yes, I offer domain configuration, domain transfers, DNS settings, and more. Domains are billed yearly to the domain seller. Hosting is billed monthly or yearly to the hosting provider.

How much will a domain and hosting cost?

Domain prices depend on the type of suffix (e.g., .com or .shop) and vary from $12-40/year.
Hosting depends on the platform and plan. Regular hosting $20-35/year. E-Commerce $80-300/month.

Do you provide rush design services?

Yes. Rush fees vary from 50-100% of the total project cost, depending on urgency & complexity. Rush work is any work completed significantly faster than my standard timeline, and/or outside of my scheduled hours.

Can I cancel a project? Do you offer refunds?

Of course! Simply notify me as soon as possible. Any work completed up to the cancellation date will be billed accordingly. Contracts contain cancellation terms and there may be a termination fee.

I don't offer refunds on payments made, as each project involves custom work and dedicated time in my schedule. However, I'm committed to working with you through revisions to ensure you're happy with the final result. Clear communication throughout the process helps us stay aligned and avoid any surprises.

Why are Fiver and Upwork cheaper?

Many freelancers are in other parts of the world with variable costs of living. Every designer also has different skills, methods, and results. I use my knowledge in branding, marketing, design, user experience, analytics, copy writing, target markets, trends, and photo editing when building a website. Ultimately, it’s about finding the solution that works best for your needs and budget. I’m here if you decide my services align with what you’re looking for!

Do you work with businesses outside of California?

Yes. I work remotely with clients from anywhere, using tools like video calls, email, and project management platforms for smooth collaboration.

Book a Discovery Call

Ready to build a brand people will love? Contact me to set-up a discovery call.