Branding shows who you are and what you're about. It will also help you build confidence as a business owner. You'll know your business looks legit to others which helps build credibility, especially if you have a website as well.
Humans are a highly visual species. Visuals create emotions and emotions help us connect. The connection a person feels to the business they're buying from heavily influences their purchasing decision and loyalty. Your branding assets, values, mission, products/service and story are how you'll leave an impression on your target market.
My goal is to help your business have an identity and be remembered. I want to help you feel empowered to keep pursuing your dreams and give back to the world!
The items included in your package depends on what your business' needs are. I offer mini and full packages that have base items included and collateral items can be added.
✦ Design Questionnaire: Helps Us learn more about your business values, mission and goals.
✦ Project Brief: A summary of the project to make sure we both understand the goals.
✦ Mood board: Photos of what your brand will feel like. We can collaborate using Pinterest for it!
✦ Color Palette: The colors that will captivate your customers and be used throughout your brand.
✦ Typefaces: Fonts used for your brand, content headers and body text.
✦ Logos: Your logo will be the face of your brand and can come in variations and colors.
✦ Brand Style Guide: A PDF presentation about your brand mission, logos, colors and fonts.
✦ Collateral Items: These are designs that will support your brand to make it more well rounded.
Depending on the package you choose some collateral items are included. Of course you can add as many as you need!