The client sought a refreshed logo, labels, and assets to better connect with their core market. They also needed cohesive branding and marketing materials that reflected the premium quality of their product and aligned with the aesthetic of their business.
To elevate NYAM Juice Bar’s branding and align it with their clean, modern, and upscale aesthetic, I began by refining their visual identity to reflect their core values of health and quality.
The original logo lacked the polish and professionalism needed to appeal to their target audience. I redesigned it to be sleek and modern, incorporating clean lines and a minimalistic style. I wanted to ensure that if the bottle was on the shelf, the logo was large, easy to read, and easily recognizable. The updated logo became the cornerstone of their refreshed branding.
To create a unified brand experience, I designed a variety of supporting materials:
To maintain cohesion, I carefully curated a color palette anchored in dark pink, dark green, and gold, with a bright orange, sky blue, and dark red as accents. This combination underscores the brand’s vibrancy and health-conscious focus while appealing to their upscale market. The pink was not only a reflection of the owner, who is kind & vibrant, but to reflect the love she put into her products. The dark green symbolizes health, nature, and the big beautiful tropical plants that filled her storefront. The additonal colors were inspired by the color of her signature juices.
Regular client collaboration ensured the final designs not only met but exceeded their expectations, delivering a complete suite of materials that aligned with their vision and positioned NYAM Juice Bar as a expert in their niche.
